Production system
How it gets made
I built the pipeline behind my short-form. It transcribes the source, I pick the one idea worth cutting, edit it with captions and cutaways, and it publishes in every format to every platform at once. That's how one person ships every day.
Nothing gets cut until the idea passes three rules:
- One idea. If the summary needs an "and", it's two videos.
- A hook in two seconds. Picture and words together: a question, a contradiction, a stake.
- Stakes the viewer feels. Money, risk, being cheated, being wrong.